The challenge: To (re)activate people to make a gift
You could sum up the mission of the Red Cross as “helping vulnerable people in need”. Thanks to a global network of 14 million volunteers, they help the most vulnerable people in our society, are ready for action whenever and wherever a disaster occurs and make sure that supplies of blood are available. This support is financed by entirely independent means. How can a humanitarian organisation like Rode Kruis-Vlaanderen survive?
In the first place, Rode Kruis-Vlaanderen, the Flemish arm of the Red Cross, revolves around volunteers who ensure that vulnerable people can receive professional and efficient help as quickly as possible. The gifts received by the organisation from individual and corporate donors are a second source that keeps the organisation’s engine turning.
However, it isn't only important to encourage people to make single donations in the short term, but also to maintain a warm relationship with donors in the long term.
The solution: to maintain a warm relationship by means of personalised messages
Shortly after people make a gift to the Red Cross, they receive a personalised thank-you card in the post. The aim is to thank donors for their support with tailored content. Perka helps Rode Kruis-Vlaanderen to manage and print these personalised messages.
The layout of the personalised card is totally variable, depending on the details in the database: the photos, form of address on both the front and back, the personalised postage-paid number and the thank-you text. The cards are also personalised to match the project which attracted the donation: a disaster, for example, or the general work of the Red Cross. Around 500 thank-you cards are sent out this way every week.
Perka’s workflow makes it possible to reduce the throughput time of a new project to just a few clicks. The images on the server can also be easily adapted for existing projects. By printing smarter, Rode Kruis-Vlaanderen can focus totally on its core task, helping people in need.