How can a real estate agency respond flexibly with printed materials to the rapidly changing property market?

Buying or renting a new home is an important decision for many people. To help people in this search, ERA kantoor Vandenbussche aims to inform interested seekers as effectively and quickly as possible of new properties on offer. Besides online channels such as the website and social media, the distribution of printed materials still plays an important role.

I want a system that lets me lay out my flyers myself. It has to be both flexible and intuitive. On top of that, I need a hassle-free way to have my flyers printed and distributed house-to-house quickly.

Zaakvoerder Jan Vandenbussche

Oplossing: Fileshop als ideale tool voor een betere flow

Perka maakte een aantal templates en stelde ze ter beschikking in Fileshop. De zaakvoerder kan hiermee de inhoud zelf eenvoudig aanpassen, zonder enige grafische voorkennis. De templates zorgen ervoor dat de huisstijl steeds bewaard blijft.
Van zodra de preview wordt goedgekeurd, wordt de bestelling onmiddellijk doorgegeven aan de drukkerij. Daarbij kan de regio voor huis-aan-huisbedeling ook snel en gemakkelijk worden doorgegeven.

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The problem: to provide the target audience with information faster and at lower cost

How can a real estate agent optimise the flow of its printed materials and thereby save time and money? The Managing Director of ERA kantoor Vandenbussche came to Perka with this question in February 2019. The brief was very clear:

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